Anyela Mohlin
Art Director and Graphic Designer
anyelamohlin@gmail.com
+46 (0) 70 91 97 518
Projects
Info
New Balance - Stockholm Half
Design Concept, Visual Design & Production Design
Sector: Outdoor Fashion & Lifestyle
(Running) 2025
Photography: Adrian Phersson
Agency: ABBY.WORLD
New Balance - Stockholm Half
Design Concept, Visual Design & Production Design
Sector: Outdoor Fashion & Lifestyle
(Running) 2025
Photography: Adrian Phersson
Agency: ABBY.WORLD
For the Stockholm Half Marathon 2025, New Balance launched The Full Stop — a runner’s hub along Norr Mälarstrand designed to engage the running community through curated events, with the visual identity and brand assets developed at Abby World. I created the visual hub to bring New Balance to life, designing all brand assets, merch and the full visual expression.
/Design
The design language was rooted in movement and pause, capturing the moment between effort and recovery. The merch graphics were built around motion blur and layered imagery, translating the feeling of a runner mid-stride into a tactile expression. Typography and graphic elements were developed to feel functional yet expressive, ensuring the visual system worked seamlessly across the physical environment while reinforcing the energy, rhythm and purpose of The Full Stop.
For the Stockholm Half Marathon 2025, New Balance launched The Full Stop — a runner’s hub along Norr Mälarstrand designed to engage the running community through curated events, with the visual identity and brand assets developed at Abby World. I created the visual hub to bring New Balance to life, designing all brand assets, merch and the full visual expression.
/Design
The design language was rooted in movement and pause, capturing the moment between effort and recovery. The merch graphics were built around motion blur and layered imagery, translating the feeling of a runner mid-stride into a tactile expression. Typography and graphic elements were developed to feel functional yet expressive, ensuring the visual system worked seamlessly across the physical environment while reinforcing the energy, rhythm and purpose of The Full Stop.
/Design
The design language was rooted in movement and pause, capturing the moment between effort and recovery. The merch graphics were built around motion blur and layered imagery, translating the feeling of a runner mid-stride into a tactile expression. Typography and graphic elements were developed to feel functional yet expressive, ensuring the visual system worked seamlessly across the physical environment while reinforcing the energy, rhythm and purpose of The Full Stop.
