Anyela Mohlin
Art Director and Graphic Designer
anyelamohlin@gmail.com
+46 (0) 70 91 97 518
Projects
Info
CMMN SWDN
Brand Design & Art Direction
Sector: Fashion, Lifestyle, Retail 2025
Project: Winner of brief Berghs School of Communication
Photography: External / Provided assets
CMMN SWDN
Brand Design & Art Direction
Sector: Fashion, Lifestyle, Retail 2025
Project: Winner of brief Berghs School of Communication
Photography: External / Provided assets
This project was part of a conceptual brand evolution for CMMN SWDN, a contemporary fashion brand known for its subtle contrasts and thoughtful minimalism. I set out to explore how their existing identity could be refined and elevated, while staying aligned with their philosophy of balancing opposites: masculine and feminine, structured and deconstructed, common and uncommon. My role included research, concept development, and visual design , with a focus on updating the wordmark to better reflect the brand’s aesthetic and ambition.
The result is a more sophisticated and flexible identity, one that feels premium and modern, yet grounded in the brand’s existing DNA. Designed to adapt seamlessly across all platforms, from labels to campaigns, the new wordmark reflects the quiet confidence and understated strength that defines CMMN SWDN.
/Logotype
The updated wordmark reflects the brand’s core values, minimal yet distinct, structured yet expressive.
By separating CMMN and SWDN with a graphic slash and controlled spacing, the logotype introduces rhythm and contrast without overstatement. It retains the recognizable geometry of the original identity while adding a new level of sophistication. This is a system designed to adapt, for packaging, digital and print, always communicating clarity and confidence.
This project was part of a conceptual brand evolution for CMMN SWDN, a contemporary fashion brand known for its subtle contrasts and thoughtful minimalism. I set out to explore how their existing identity could be refined and elevated, while staying aligned with their philosophy of balancing opposites: masculine and feminine, structured and deconstructed, common and uncommon. My role included research, concept development, and visual design , with a focus on updating the wordmark to better reflect the brand’s aesthetic and ambition.
The result is a more sophisticated and flexible identity, one that feels premium and modern, yet grounded in the brand’s existing DNA. Designed to adapt seamlessly across all platforms, from labels to campaigns, the new wordmark reflects the quiet confidence and understated strength that defines CMMN SWDN.
/Logotype
The updated wordmark reflects the brand’s core values, minimal yet distinct, structured yet expressive.
By separating CMMN and SWDN with a graphic slash and controlled spacing, the logotype introduces rhythm and contrast without overstatement. It retains the recognizable geometry of the original identity while adding a new level of sophistication. This is a system designed to adapt, for packaging, digital and print, always communicating clarity and confidence.
/Logotype
The updated wordmark reflects the brand’s core values, minimal yet distinct, structured yet expressive.
By separating CMMN and SWDN with a graphic slash and controlled spacing, the logotype introduces rhythm and contrast without overstatement. It retains the recognizable geometry of the original identity while adding a new level of sophistication. This is a system designed to adapt, for packaging, digital and print, always communicating clarity and confidence.
