IMAX
Extraordinary Feeling
D&AD New Blood Graphite Pencil
Year
Year
2024
2024
Team
Team
Amelie Borg, Anyela Mohlin, Christine Högberg & Maja Jansson
Amelie Borg, Anyela Mohlin, Christine Högberg & Maja Jansson
Challenge
Challenge
IMAX has four product experience offerings and wants to make them more discoverable. The goal is to develop a brand design system to distinguish these offerings under the IMAX umbrella, including logos, idents, and a new landing page.
IMAX has four product experience offerings and wants to make them more discoverable. The goal is to develop a brand design system to distinguish these offerings under the IMAX umbrella, including logos, idents, and a new landing page.
Strategy
Strategy
The focus is on visualizing the emotions people will experience through IMAX’s technology, engaging audiences by going beyond simply explaining what IMAX is. Rather than focusing on the technical aspects, we aim to convey that IMAX’s unique technology (across the four categories) results in extraordinary feelings that go beyond the ordinary.
The focus is on visualizing the emotions people will experience through IMAX’s technology, engaging audiences by going beyond simply explaining what IMAX is. Rather than focusing on the technical aspects, we aim to convey that IMAX’s unique technology (across the four categories) results in extraordinary feelings that go beyond the ordinary.
Solution
Solution
Each of the four product experience offerings is given its own unique identity, designed to symbolize the distinct emotions experienced with each product. These identities will be brought to life through custom logos, idents, and an updated landing page, all aimed at highlighting the extraordinary feelings associated with IMAX’s technology. The design system will ensure each offering stands out while reinforcing the emotional impact of the IMAX experience.
Each of the four product experience offerings is given its own unique identity, designed to symbolize the distinct emotions experienced with each product. These identities will be brought to life through custom logos, idents, and an updated landing page, all aimed at highlighting the extraordinary feelings associated with IMAX’s technology. The design system will ensure each offering stands out while reinforcing the emotional impact of the IMAX experience.
