about
Concept and visual assets for adidas TERREX’s screening event of A Story of Finding Balance, featuring Frida Karlsson. Developed in collaboration with adidas TERREX and ABBY WORLD, including spatial design and event visuals.
credits
Concept Development, Art Direction & Visual Design
Anyela Mohlin
Sports, Outdoor, Experiential / 2025
Sector
Creative Agency & Event Production
ABBY WORLD
Photography
Adrian Phersson
